About Sherlock


Let us tell you a little bit about Sherlock Amusement Sales...

Sherlock is a division of The Rudd Group, a family run, privately owned business established by Bob Rudd in Newcastle Upon Tyne.The Rudd Group Logo

Bob originally started with Bob Rudd Gaming & Amusement Machines in 1989 who rent out gaming equipment to the licensed trade, Sherlock Amusement Sales was created as the sales arm of the business. Bob's son Nick took over as Managing Director in 2012 and added two new divisions; Innstay UK Ltd and Clear Cool.

All areas of The Rudd Group cater to the licensed trade and hospitality sectors, an industry the whole family are passionate about.

As mentioned Sherlock is the sales division of The Rudd Group, we provide quality new and second hand products for both commercial and home use. All products offered for sale by Sherlock are also used by Bob Rudd when renting to commercial premises so you know all of the products are of the highest quality. 

We look forward to working with you. Please do not hesitate to get in touch if you would like any more information.

Kind Regards,

The Sherlock Team