Our Story

Sherlock is a division of The Rudd Group, a family run, privately owned business established by Bob Rudd in Newcastle Upon Tyne.

Since 1989...

Let us tell you a little bit about Sherlock Amusement Sales...

Sherlock is a division of The Rudd Group, a family run, privately owned business established by Bob Rudd in Newcastle Upon Tyne.

Bob originally started with Bob Rudd Gaming & Amusement Machines in 1989 who rent out gaming equipment to the licensed trade, Sherlock Amusement Sales was created as the sales arm of the business. Bob's son Nick took over as Managing Director in 2012 and added two new divisions; Innstay UK Ltd and Clear Cool.

The Rudd Group...

All areas of The Rudd Group cater to the licensed trade and hospitality sectors, an industry the whole family are passionate about.

As mentioned Sherlock is the sales division of The Rudd Group, we provide quality new and second hand products for both commercial and home use. All products offered for sale by Sherlock are also used by Bob Rudd when renting to commercial premises so you know all of the products are of the highest quality.

Let's Play...

If you have any question on our pool tables or fruit machines then please contact us directly.

Kind Regards,

The Sherlock Team

The Rudd Group

Sherlock Amusement Sales is a division of The Rudd Group, a family run, privately owned business established by Bob Rudd in Newcastle Upon Tyne.

Learn more

Latest News

Stay tuned for the latest news on pool tables, fruit machines and accessories along with updates from the gaming and amusement industry.

Sign up to our newsletter and we'll send you updates on our latest arrivals, must have's, items in our clearance sales and exciting competitions.

See what others are saying...

    
 
 
       Posted on Google  
   
   Brian Williams 
 10/07/2025
 
 
  Bought a pool table from them had a couple of issues (out of their control) after sales service was second to none , I dealt with a guy called Davey what a great guy bent over backwards to sort everything , the lads that delivered and installed the table were brilliant what a great company will definitely be using them again
  
 
      Posted on Google  
   
   LEON BEAUFORT 
 02/07/2025
 
 
  The service is outstanding. They are a superb company. Very happy with them.
  
 
      Posted on Google  
   
   Liam Janiak 
 13/06/2025
 
 
  Got my Big Bank Theory Machine yesterday and i can say appart from a few misshaps like a crack or two on the reels (Doesnt affect useage) I would say there machines are greatly refurbished! When getting it deliverd the driver was amazing was careful and putted it where I wanted and showed me a few basics on the machine didnt catch a name but thank you all once again for the great service :)
  
 
      Posted on Google  
   
   tracey shaw 
 16/05/2025
 
 
  Brilliant the chase fruit machine and a pleasure to deal with,these really are the only place to go for the best customer service ever,look after you all the way from delivery and everything.
  
 
      Posted on Google  
   
   sean gibson 
 25/04/2025
 
 
  great pool table just lacks a bit of racking cloth did ask for some by email but no email back
  
 
      Posted on Google  
   
   Stephen Chipchase 
 10/04/2025
 
 
  Top team, fast delivery, the driver even plugged the fruit machine in and showed off the demo
  
 
      Posted on Google  
   
   Laura Stone 
 20/03/2025
 
 
  I bought a fruit machine for Christmas for my husband. Delivery was straightforward. Had a little difficulty initially with the set up but when support on the phone didn't resolve it someone was able to come out and help very quickly, which I really appreciated. Would recommend and buy from them again, should this prove to be the first of many fruit machine purchases.
  
 
      Posted on Google  
   
   Richard Mountford 
 11/03/2025
 
 
  All the team who helped with advising on my purchase of a pool table and installed it were excellent. Absolutely recommend them; great service from start to finish.
  
 
      Posted on Google  
   
   Peter Sheldrick 
 13/02/2025
 
 
  Professional, helpfull and reliable. Good value equipment
  
 
      Posted on Google  
   
   Paula B 
 13/12/2024
 
 
  Really good service, quality products and excellent customer service. The delivery guys are very knowledgeable and more than happy to help and show you how to work things.
  
 
  
  
 
 
   Google rating score: 4.9 of 5, based on 99 reviews